What was the original reason Levi Strauss & Co. used distinctive orange thread for stitching their classic jeans?
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The bright orange thread was selected to match the copper rivets used to reinforce the pockets. This color pairing became a trademark look that is still widely used by many denim brands today. Levi's even patented the specific V-shaped stitching on the back pockets, known as the arcuate, making it one of the oldest active trademarks. Photo: Nielsoncaetanosalmeron, Wikimedia Commons, CC BY 4.0.
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Source: Wikipedia (CC BY-SA)
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