What narrative term did Hitchcock popularize to describe an object or goal that drives the plot but is otherwise empty?
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Hitchcock popularized the term 'MacGuffin' for a plot device that the characters care about, but the audience does not need to understand. Examples include the stolen money in Psycho or the secret clause in North by Northwest. He explained that in a thriller, it is simply the thing that the spies are looking for.
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