Why did James Watt coin the term "horsepower" when marketing his improved steam engines?
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Watt needed a clear way to explain the strength of his engines to potential buyers, who were accustomed to using horses for heavy labor. After measuring the work done by brewery horses, he estimated that one horse could pull 33,000 foot-pounds per minute. This brilliant marketing strategy allowed factory owners to easily understand exactly how many draft animals a single engine could replace.
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Source: Wikipedia (CC BY-SA)
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