A Duo looks like content, not a banner. People vote voluntarily, share it, remember it — and your brand rides along.
Real votes from real people, split by age, gender and interest. A market signal you'd normally pay an agency for.
Say you're an ice-cream brand doubting between two new flavours. Instead of guessing, you ask. Vote below, then look at what you as the brand would see.
Out-of-home is the least measurable medium there is: you pay for estimated eyeballs and hope. A Duo asks instead of tells — and pays you back in insight.
| Billboard | Votur Duo | |
|---|---|---|
| Direction | tells people something | asks them something |
| Return | exposure only | exposure + the answer |
| Targeting | whoever walks by | demographics + interest |
| Measurability | estimated passages | down to the vote, real-time |
| Feels like | wallpaper | content people enjoy |
No separate products — just higher rungs on the same ladder, all self-serve. Pricing lands at launch; launch partners get in first.
Post like any user, see the plain result. Great for a first taste.
Verified badge + a dashboard with the demographic split of who voted on your posts.
Algorithm boost — shown more, answered more. Steer the targeting yourself. Clearly labelled.
A call-to-action link on both options, finest targeting, in the capped pool.
At least 7 of every 8 Duos in the feed are organic — real people, not paid content. That cap is hard and permanent, across ALL paid visibility combined. It keeps the feed worth being in, and every paid slot scarce and valuable.
You ask your own question and get the aggregated answers to that question — first-party research you commissioned. We never sell users' votes on organic Duos to anyone, and dashboards never show individual voters.
We're onboarding a small group of brands to shape the business tools with us — early access, founder pricing, direct line to the team. Leave your email and we'll get in touch personally.